When you let OTTO do your SEO, you'll see improvements in website authority, content quality, technical performance, and user engagement across your websites. Leading to maximum organic traffic results for your brands of agency clients.
This article was originally published on Search Engine Journal. Every brand wants to be considered a thought leader, but fewer can define what actually qualifies as thought leadership. When done correctly, thought leadership marketing can help your business ma
Back Press Release Search Atlas Founder & CTO Joins Inventive 'AI Alliance' Led by Innocean New York, New York / October 17th, 2024 “This AI Alliance is the cornerstone of our small start, and as we can expand jointly developed solutions globally, AI solution
It can be challenging to prioritize SEO, especially if you’re a small business owner (or just working on limited marketing resources). Fortunately, many common marketing tasks are becoming less time- and resource-intensive because there are now tools that can
For any digital marketer who wants to elevate their SEO performance, taking the time to add schema.org markup to their web pages can help those pages appear in rich results, which are more clickable and desirable to users. But many hesitate to work on the back
Some webmasters can get intimidated when it comes to working on the backend of their websites. But the metadata you include on the page (and how it’s formatted) can have a significant impact on your SEO performance. Of the many types of SEO-friendly metadata,
There are three directives (commands) that you can use to dictate how search engines discover, store, and serve information from your site as search results: NoIndex: Don’t add my page to the search results. NoFollow: Don’t look at the links on this page. Dis
“Cultivate visibility because attention is currency.” These are some wise words from Chris Brogan. Although he didn’t have search visibility in mind when he said this, his logic applies to how often and where a website appears in search engine results. The mor
There are times when a PDF file is the type of content that brings the most value to your audience. And just like with your traditional html pages, SEO for PDFs can help them earn keyword rankings so your target audience can discover them through organic searc
In today’s fast-paced digital landscape, website speed is not just a luxury—it’s a necessity. Time is money, especially in the world of online business, where mere seconds can mean the difference between keeping a visitor engaged or losing them to a competitor
Have you ever wondered do outbound links help SEO? The short answer is yes! When used the right way, outbound links can be a key part of your strategy. If you’re not familiar with the term, outbound links are links that connect your site to another website. Fo
Including Twitter Cards on your web pages is a great way to optimize the performance of your content on the popular social media platform. Similar to open graph tags, Twitter Cards make your content more engaging and clickable to Twitter users. Here is a guide
When you’re first learning about how search engine bots work, a crawl budget may seem like a foreign concept—and often gets overlooked. However, while not the easiest search engine optimization (SEO) element, it is less complicated than it may seem. Understand
